Analysing Data from Google Analytics
It is with great joy that today I write the last post of this blog. It was 12 posts that I wrote with a lot of research, learning a lot from the posts of my colleagues in the Digital Marketing course at Dublin Business School. In my last post, I will analyse the most useful data that Google Analytic provided to understand what the behaviour of the audience for the blog was, in this case, the primary audience was all classmates. GA can capture several numbers regarding the audience's behaviour and characteristics. That data is highly valuable for the blog's strategy always to remain efficient. I considered 4 main Google Analytics metrics to monitor my blog. New Visitors Having loyal readers is always positive for any type of blog, but we also need to have new visitors regularly. This is one of the metrics of Google Analytics that we must monitor closely because it shows the real strength of attraction of the content. If that rate is falling, it is necessary to implem...