Lucas's Blog

Each digital marketing channel is unique in terms of structure, objective, features, or tools, and even the audience it attracts. This raises a fundamental question: which channel can give the best ROI? We need to look at the data to determine where we should focus our digital marketing efforts. There are channels marketers find to be more helpful in supporting their overall marketing plan. In this article, I have listed 3 channels that a restaurant can explore using ads in the Digital Marketing Strategy. Instagram Ads Restaurant ads through Instagram are an excellent tool for spreading word of mouth about a restaurant and reaching tons of new customers. The tool has all the same targeting options like Facebook, including targeting based on location, gender, demographics, and more.  Based on the chosen objective form the campaign, we can see different results. For instance, if we picked the “engagement” objective for the restaurant ads, we can see how many engagement...

Digital marketing involves many different moving parts. When marketing an online business, we can’t put "all of the eggs in one basket." Not only is focusing too much on one thing risky, but it’s inefficient. Online trends come and go quickly, but the strategy wouldn’t be complete today without social media. As people become more reliant on their smartphones, there is an increase in social media popularity amongst all generations. Social media presents a new way to connect with users. Worldwide, over 3 billion people are using social media. It’s uncommon to find an organization without a social presence, and increasingly companies are developing clear social strategies aligned with business goals. A social media strategy defines how the organization will use social media to achieve its communications aims and the supporting platform and tools it will use to accomplish this. At a basic level, it’s a simple statement of intent, outlining the goals and measurable objec...

The 5S of Digital Marketing is a simple framework developed by Chaffey and Smith (2000) to review and define the top-level goals of a digital marketing organisation. Below are the 5s of the digital marketing strategy to help the business to develop a good digital strategy. Sell The ultimate goal of any organisation is to gain profit, and the source of advantage is from sales of the product/service. We are going to digital means taking the products and services online as well. We need to build a strategy with detailed plans on how we are going to sell the product online. A digital marketing strategy to support online sales can increase the total volume of sales, as the leads generated from online presence will turn into potential customers, who will turn into actual customers, whom you will be serving and retaining. Serve The website and social channels are the places that people gravitate towards to connect with companies and seek help, so they exist to serve and add va...