Social Media - Digital Marketing Strategy


Digital marketing involves many different moving parts. When marketing an online business, we can’t put "all of the eggs in one basket." Not only is focusing too much on one thing risky, but it’s inefficient. Online trends come and go quickly, but the strategy wouldn’t be complete today without social media. As people become more reliant on their smartphones, there is an increase in social media popularity amongst all generations. Social media presents a new way to connect with users. Worldwide, over 3 billion people are using social media.


digital Marketing strategies in social media - Muchasalud Blog


It’s uncommon to find an organization without a social presence, and increasingly companies are developing clear social strategies aligned with business goals.

A social media strategy defines how the organization will use social media to achieve its communications aims and the supporting platform and tools it will use to accomplish this. At a basic level, it’s a simple statement of intent, outlining the goals and measurable objectives for using social media, and the target outcomes we want to achieve.

It’s not enough to just open a profile on every platform and start posting randomly. We need a real place.

A marketer with a strategy has a framework through which to plan, prioritize, execute, measure and optimize. This typically will lead to better results because the activity has direction, even if the direction needs to evolve and change as the marketer learns from real data.

If we invest in a social presence without a clear strategy, we won’t know whether or not the campaigns are successful.

One of the biggest challenges for new businesses on social media is knowing how to measure success. While many opt to count followers, this isn’t always the most important metric. Things like engagement, audience interactions, and increased shares are all signs we’re on the right track.

With no structured approach to communication and measurement, we risk wasting resource on undirected activity. Meanwhile, savvier competitors will be working smarter at engaging customers based on clear goals, objectives and targets, so performance is being measured, rather than results reported.

Social media is only going to continue to grow as a platform for brands to communicate with customers. In the next few years, we can expect to see more companies taking advantage of new tools like Stories and video. Social media marketing is inexpensive, easy, and offers a new way to find the audience.

References:

Lilach Bullock (Sep 18, 2018 ) Using Social Media as Part of Your Digital Marketing Strategy, Available at: https://www.lilachbullock.com/social-media-digital-marketing-strategy/ (Accessed: 17th May 2020).
James Gurd (19 Feb, 2019) 6 reasons why you need a social media strategy, Available at: https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-strategy-planning-essentials-6-reasons-need-social-media-strategy/ (Accessed: 17th May 2020).

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