Lucas's Blog

How do we know if our website is performing? There are very real, specific metrics that show us how well our content is performing. In this post, I'm going to describe the most valuable metrics for evaluating the performance of a website. Traffic Traffic is the most important metric because it enables everything that comes after it: engagement and conversion. The real metric that we should be paying attention to is the increase in traffic over time. There is no definite amount of traffic that we should have. Each blog and website will have different objectives, and a different threshold of traffic before people start to convert. Still, if we are correctly executing a content strategy, we should see an increase over time. We can learn the best practices and start to adopt them as we progress while at the same time cutting out things that we did that didn't make the traffic increase. Time Spent on the Website The real measure of the quality of the content i...

Today's blog post I will talk about how to create an effective SEO for restaurants. I will write specifically about the Maroccan restaurant that I aim to develop my digital marketing project. It's not new for any reader of this blog what means SEO. So, by my searching, I have listed 5 important points to create an effective organic SEO for restaurants. Step 1 - Creating a List of Keywords Keyword research is usually the first step of any legit SEO strategy. I typed a keyword that I think matchable to the restaurant into Google's search field, and it populated a list of suggestion. These usually make excellent keywords for SEO because they come straight from Google. So, I know people are searching for them. This is a primary searching, and it's recommended typing a few different keywords into Google until I have a list of about ten keywords. So, I found a handful keyword. It's time to see what's already working for those key worlds. Google has listed...

Wireframing  is an  important  communication  tool  in any web or app project. It gives the company, developer, and designer an opportunity to walk through the structure of the website without getting sidetracked by design elements such as colours and images. Visual designers use the wireframe as the basis for renderings that show the hierarchical importance and location of the elements (with each general section of the page labelled); free of any potentially distracting design treatments. Wireframes have a significant role in the design process. As yet, wireframing has been the most effective way to detect usability issues early on in the design process. It typically does not include colour, graphics or stylized fonts so that the reviewer is least distracted and focused on the user flows and user experience.  Focusing only on wireframes at this stage helps a company avoid building unrealistic expectations about the site’s final look and feel bec...